Buyers start on the big portals but they finish somewhere local — a neighborhood guide, a school-district question, a single-property page they were sent by text. That's where an agent site earns its keep, and where the portals can't compete on local knowledge.
These are the searches your next customer is running — usually on a phone, usually within a few miles of you. Every one of them is a page that either exists on your site or doesn't.
Photos, structured details, map, and a tour request — a shareable link that outperforms a portal listing in a text message.
Hollister, San Juan Bautista, Tres Pinos, Aromas, Paicines. This is the content that ranks and that the portals never write well.
The drive over Pacheco, the 101 run, what the money buys compared to San Jose. It's the actual question buyers are asking.
Requests with date preferences, because listings are browsed after dinner and the agent who responds first shows the house.
Valuation requests, prep guides, and recent sales — a different searcher who deserves a different path.
Property photography compressed and lazy-loaded so galleries stay quick on a phone in a parking lot.
Static information points to a Simple Site. Information that changes points to a Custom Site. Anything that needs a real back end — scheduling, accounts, live data — is a Smart Site. All prices are starting points that move with scope.
Agent profile, current listings, neighborhood basics, and contact — clean and findable.
Single-property pages, full neighborhood guides, seller pages, and tour requests.
Live listing feeds, saved searches, buyer accounts, automated alerts, and CRM-connected lead routing.
We're a remote-first studio based in Hollister. We know the difference between a customer searching from Hollister and one searching from out past Tres Pinos, and we build that into the site. Meetings happen wherever is easiest for you.
Every point on this page is already live in a complete, multi-page sample site. Click through the pages, the schema, and the lead capture before you spend a dollar.
An entire website for a single house for sale — 4 bedrooms on half an acre in Hollister, with a photo tour, full specification sheet, neighborhood guide, and showing requests.
Different trade, same search behavior. These sample sites solve the problems a real estate site shares with its neighbors — and each one is a complete, multi-page build you can browse.
One address versus a portfolio, same listing schema
Renovation story adds real value to the listing
Buyers want schools, permits, and city services in one place
One address versus a portfolio, same listing schema.
Renovation story adds real value to the listing.
Because the portals own the listings and rent you the leads. Your site owns the local knowledge — neighborhood guides, market commentary, relocation answers — which is what ranks in search, what AI assistants quote, and what makes a buyer pick you specifically instead of whoever answered the portal inquiry.
On a Smart Site, yes, where your MLS and IDX rules allow it — with saved searches and automated alerts. On a Custom Site we build beautiful single-property pages you publish per listing, which for many agents converts better than an unbranded feed anyway.
Neighborhood guides and relocation content. "Moving to Hollister from San Jose" is a real search with real intent and almost no good local answer. Write it honestly — commute, prices, schools, what the town's actually like — and it works for years.
Simple Sites start at $4,999 one-time, or lease-to-own at $1,500 down plus $100 a month for 36 months. Custom Sites with single-property pages and neighborhood guides start at $7,999 or $2,500 plus $200 a month. Smart Sites with live listing feeds and buyer accounts start at $15,000 or $5,000 plus $500 a month, plus a $297/mo tech stack subscription.
They help, as long as they add something — better photos, a written description of the street, a video walkthrough, a tour request. A property page you can text to a buyer, with your name on it, beats forwarding a portal link every time.
Give sellers their own path: a valuation request, a prep-to-sell guide, and recent local sales. Buyer-focused sites accidentally ignore half the market — sellers search differently and convert on different pages.
About a week for a Simple Site. Four to six weeks for a Custom Site once neighborhood content is written. Smart Sites with MLS or IDX integration run 6 to 10 weeks and depend on your board's rules.
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