The difference between tiers isn't how pretty it is — all 3 are held to the same standard. It's how much work the website does for you after launch. Simple and Custom are front-end builds; Smart Sites add full back-end development.
For the business that's been meaning to fix its website for 2 years. Clean, fast, live in about a week, and built on a foundation we've already refined — so you stop losing customers to whoever looks more professional. Front-end only: no back-end development or custom databases.
For the business that intends to lead its category locally. Bespoke design, original copy written from conversations with you, and photography direction so nothing looks borrowed. Every page structured around a search someone in San Benito County is actually typing.
For the business that wants the website to carry weight. Full back-end development — intake bots, booking flows, lead routing, self-updating content, custom databases, APIs, and integrations with the tools you already run on. It answers customers at midnight and books the job.
Every price is a starting point — final investment scales with scope and complexity. Every lease is lease-to-own: 36 monthly payments and the site and its code are yours. Smart Sites require a $297/mo tech stack subscription thereafter.
Not an upsell, not a retainer — it's how we build. Schema markup, San Benito County keywords woven through your copy and metadata, clean titles and headings, an XML sitemap, and the page speed Google requires before it will put you near the top.
When a Hollister customer asks ChatGPT, Perplexity, or Google's AI Overviews who to call, an answer gets generated with or without you. We structure your site so you're the business it names — and the details it repeats are correct.
The reason most sites go stale is that nobody owns them after launch. We do: managed hosting, security updates, uptime monitoring, monthly content edits, and quarterly reports on what's actually converting.
Before we quote, the guided intake walks through the whole picture: who the site serves, what a win looks like, the competition you're measured against, how the information changes, what has to run without you, the voice and proof you have to work with, your constraints and timeline, and whether you'd rather pay once or lease with support included. The answers point us to the right tier without guessing.
Static information, external audience, ready content.
A farmer with a produce page and farm stand hours.
Dynamic information, professional purpose, partial brand.
A mechanic taking online bookings and photo uploads.
Back-end logic, internal + external users, automations.
A non-profit with donor dashboards and member logins.
New to the vocabulary? We keep plain-English definitions of Schema Markup, Core Web Vitals, AEO, GEO, and Local SEO in our glossary.
Quoted per project once we've scoped what you actually need — no bloat, no upsell.
We interview you and your team, then write pages in your actual voice — tuned for local intent and for getting quoted by AI.
Shot list, styling notes, and on-site direction. The fastest way to stop looking like every other site in the category.
Content audit, redirect map, and safe URL migration — so you keep the ranking equity you spent years earning.
Translated routes with proper hreflang tags, so Spanish-speaking customers in Hollister find you and stay.
Tell us about the business and we'll recommend the right tier — with a written scope before you sign anything.
Talk it through →A fast, mobile-first front-end site with the pages a Hollister business actually needs — home, about, services, contact — plus local SEO fundamentals: title tags, meta descriptions, LocalBusiness schema, and Hollister-specific copy. No back-end database or automations.
Everything in a Simple Site, plus deeper page structure, richer local copywriting, expanded schema (services, FAQs, reviews), and custom design tuned to your brand. It's the sweet spot for most Hollister businesses that want to rank competitively.
Full back-end development: databases, APIs, AI features, automations, booking flows, lead routing, and dynamic content. Smart Sites can update themselves, answer customer questions, and feed search engines fresh data — which is what AI answer engines increasingly reward.
Yes, on Custom and Smart tiers. We write Hollister-specific copy that references the towns people actually search from — Hollister, San Juan Bautista, Tres Pinos, Aromas, Paicines — plus landmarks and local search phrasing. Simple Sites include lighter copy support and are ideal when you already have polished content.
Yes. Every site ships with privacy-friendly analytics so you can see which Hollister searches bring visitors and which pages drive contacts. Smart Sites add conversion tracking and lead-source attribution.
Yes. We can pull content from your current site, rewrite it for local SEO, and rebuild it on the new architecture. Most legacy Hollister sites benefit hugely from clean HTML and modern schema alone.
The intake asks across your business goals, your market, the work the site has to do, your voice and proof, and your content, constraints, and terms — then every answer nudges the scope. A farmer who needs a static produce page lands on Simple. A mechanic wanting online booking lands on Custom. A non-profit needing donor dashboards and member logins lands on Smart. Being thorough up front is what keeps the recommendation — and the price — honest.