Most SEO budgets get spent competing with the whole state. Ours is scoped to San Benito County, where the searches are less contested and the people searching are close enough to walk in.
For most businesses here, local search work is built into the site rather than sold as a separate monthly retainer: fast pages, clean markup, structured data, and service and town pages written for the phrases people in San Benito County actually type. Sites start at $4,999 owned or $1,500 down plus $100 a month. Ongoing content and monitoring after launch is scoped separately, so you only pay for what you use.
Page speed, mobile layout, crawlable HTML, sane URLs, and no broken or duplicated pages. This is the part cheap SEO packages assume someone else already did.
A page per service and a page per town you actually serve, written once and written well. Five useful pages beat 50 thin ones, and they're cheaper to produce.
Schema for your business, services, hours, service area, and FAQs, so search engines and AI assistants can read and cite you rather than guess.
Name, address handling, phone, hours, and categories consistent between your site and your Google Business Profile, so nothing contradicts itself.
Generic "serving the Bay Area" copy competes with hundreds of agencies. Writing the towns you actually serve is cheaper to produce and closer to how people search when they're ready to call.
Our free readiness and risk report scans about 10 pages of your current site and reports legal, marketing-claim, and search issues with a score. If the report comes back clean, your team did good work and you don't need us.
Scan my siteFor most Hollister and San Benito County businesses, the local search groundwork is built into the site rather than sold as a separate retainer: local page structure, schema, service and area pages, and Google Business Profile alignment. Sites start at $4,999 owned or $1,500 down plus $100 a month. If you want ongoing content and monitoring after launch, we scope that separately so you only pay for what you actually use.
Technical basics (speed, mobile layout, crawlable markup), on-page work (titles, headings, service and town pages written for real search phrases), structured data so search engines and AI assistants can read your hours, services, and service area, and consistency between your site and your Google Business Profile.
Low-cost SEO packages usually deliver volume, not judgment: generic blog posts, directory submissions, and reports that don't move anything. It's better to spend less on a smaller amount of well-targeted work — a handful of genuinely useful pages for the towns and services you serve — than to pay monthly for filler.
Local results usually move over months, not days, and they move fastest where competition is thin. Hollister, San Juan Bautista, Tres Pinos, Aromas, and Paicines are far less contested than Bay Area terms, which is why we scope to this market. We don't guarantee rankings or traffic.
A profile helps, but it points somewhere. If the site behind it is slow, thin, or missing structured data, you lose the searches that go past the map pack — and AI assistants have less to cite when someone asks for a recommendation.
Sometimes. Start with the free readiness and risk scan — it checks legal, marketing-claim, and search issues across about 10 pages and tells you what's actually wrong. If your site is worth improving, we'll say so instead of selling you a rebuild.
Hollister and San Benito County are home base and where our local knowledge is sharpest, but we work with businesses in nearby markets too. The approach travels; the town names in the copy change.
About results: we control how a site is built — its structure, speed, content, and schema. We don't control Google, Bing, or any AI engine, and we don't guarantee rankings, traffic, leads, or revenue. Prices shown are starting points; the final number depends on scope. Full details are in our terms of use.