Buy it outright and host it anywhere, or start with a low down payment and pay it off over 36 months — at the end, the site and its code are yours either way. Smart Sites run on a $297/mo tech stack subscription after that. Every price is a starting point, because every business wants something a little different.
Pay once. You control the asset from launch.
You need to look credible and load fast, and you needed it last year.
Static information
You're competing for the top spot locally and can't afford to look like anyone else.
Dynamic, changing information
You want the site booking, quoting, and answering so your team stops doing it manually.
Back-end logic and automation
| Simple | Custom | Smart | |
|---|---|---|---|
| Pages included | Up to 10 | Up to 100 | Thousands |
| Custom design | Refined template | Fully bespoke | Fully bespoke |
| Back-end development | — | Light (forms, CMS) | Full (DBs, APIs) |
| Automations | — | Basic | Advanced (AI + workflows) |
| AI features (intake, chat, routing) | — | — | Included |
| Local SEO, AEO & GEO | Included | Included | Included |
| Code ownership | Yours (at launch, or at 36-month lease payoff) | Yours (at launch, or at 36-month lease payoff) | Yours (at launch, or at 36-month lease payoff) |
| Ongoing tech stack subscription | — | — | $297/mo required |
| Typical timeline | ~1 week | 4–6 weeks | 6–10 weeks |
Pay once and control the asset. Best if you want no monthly obligation, already have hosting sorted, or simply prefer to own what you pay for.
Low to start, predictable after, and it ends with you owning the site. A down payment, then 36 monthly payments — at payoff the build and its code are yours.
Your domain and content are yours from day one. Own it and you control the asset at launch. Lease-to-own and we handle hosting, updates, and edits while you pay it off — 36 monthly payments and the build and code are yours. Smart Sites stay on a $297/mo tech stack subscription after payoff to keep the databases, AI, and integrations running.
Every project includes a free 30-minute kickoff conversation, an in-person visit if you're in San Benito County, and a written scope before you sign anything.
Tell us about your business and we'll reply with a starting spot and next steps within 1 business day.
Get a scoped price →Some owners prefer to pay once and control the asset immediately. Others prefer a low down payment and a predictable monthly, with hosting, updates, and support handled for them; on that path we own and maintain the build while you pay it off, and at month 36 it's yours. Both deliver the same SEO, AEO, and GEO foundation, and you can pay a lease off early at any point.
Every Hollister business has different needs — pages, integrations, content depth, custom features. Starting prices reflect a well-scoped project at each tier; final pricing depends on scope and complexity, which we confirm before any work starts.
Domain registration, third-party subscriptions (email marketing, booking tools), professional photography, and ad spend. Smart Sites also carry a required $297/mo tech stack subscription for the databases, AI, and integrations that run them. We're transparent about every add-on before you commit.
Not on a Simple or Custom Site — hosting is your call and we hand off the finished build. Smart Sites require a $297/mo tech stack subscription regardless of path, because the databases, AI answering, and integrations run on paid infrastructure. Many owners also choose an optional care plan for SEO monitoring and content updates.
You put a down payment on the tier you pick, then make 36 monthly payments — $100 for a Simple Site, $200 for a Custom Site, $500 for a Smart Site. Hosting, updates, support, and small edits are included the whole time. At payment 36 the site is paid off and the source code is yours. Pay it off early and we credit everything you've already paid toward the balance.
A lease-to-own plan runs 36 months by design — that's the payoff schedule — and you can settle it early or cancel with 30 days' notice, in which case you keep your domain and content but not the code. Own-it projects have a simple project agreement with milestone payments. No lock-in tricks — that's not how you build long-term Hollister client relationships.
ACH, credit card, and check. Larger projects can be split into milestone payments (typically deposit, mid-build, and launch), so cash flow is predictable.