Local retail doesn't lose to online shopping as often as it loses to invisibility. Someone 2 miles away searches for exactly what's on your shelf, finds nothing, and orders it. A site that shows what you carry and when you're open closes that gap.
These are the searches your next customer is running — usually on a phone, usually within a few miles of you. Every one of them is a page that either exists on your site or doesn't.
Categories, brands, and signature products as crawlable content — the difference between ranking for a product and ranking for nothing.
Structured hours with holiday overrides, plus clear parking and downtown location details.
Call-ahead holds, curbside, or local delivery — clearly stated so nearby shoppers choose you over shipping.
We'll tell you honestly whether e-commerce makes sense for your margins, or whether a strong local presence sells more.
Indexed event pages that bring people downtown and give search engines a reason to re-crawl you.
Fast-loading interior and product photography — for local retail, atmosphere is the actual product.
Static information points to a Simple Site. Information that changes points to a Custom Site. Anything that needs a real back end — scheduling, accounts, live data — is a Smart Site. All prices are starting points that move with scope.
Storefront presence — what you carry, hours, location, and contact. Fast and findable.
Product categories, brand pages, events calendar, and gallery-led design.
Live inventory, e-commerce with local pickup, and automated stock and event updates.
We're a remote-first studio based in Hollister. We know the difference between a customer searching from Hollister and one searching from out past Tres Pinos, and we build that into the site. Meetings happen wherever is easiest for you.
Every point on this page is already live in a complete, multi-page sample site. Click through the pages, the schema, and the lead capture before you spend a dollar.
A downtown Hollister storefront with brands, categories, events, and local pickup — built so nearby shoppers find the shelf before they order online.
Different trade, same search behavior. These sample sites solve the problems a retail & storefronts site shares with its neighbors — and each one is a complete, multi-page build you can browse.
Downtown Hollister neighbors competing for the same visit
Local sourcing stories that shoppers actually search for
Product galleries with real prices, not a catalog dump
Downtown Hollister neighbors competing for the same visit.
Local sourcing stories that shoppers actually search for.
You need to be findable, and right now shoppers 2 miles away are searching for what's on your shelf and finding a competitor or Amazon. A site that lists what you carry, your hours, and your location converts those searches into visits. That's a different thing from building an online store, and usually the higher-return one.
Only if the margins survive the shipping and the operational load. For many Hollister shops, driving local foot traffic and offering call-ahead holds or curbside pickup makes more money than an e-commerce build. We'll run through your numbers and say so plainly rather than sell you a store you don't need.
By naming what you carry in crawlable text — categories, brands, and signature products — and pairing it with structured store data. Answer engines can only tell someone you stock it if you've actually said so somewhere machine-readable. Most local shops never do, which is why the query is winnable.
On a Smart Site, yes — connected to your point-of-sale so stock is accurate without anyone updating a page. On lower tiers we'd show categories and featured products instead, which for most shops captures the search intent without the integration cost.
Simple Sites start at $4,999 one-time or $1,500 plus $100 a month. Custom Sites with product categories and an events calendar start at $7,999 one-time or $2,500 plus $200 a month. Smart Sites with live inventory or e-commerce start at $15,000 or $5,000 plus $500 a month. All are starting prices that move with scope.
2 ways. They bring people downtown, and each event page is fresh indexed content that gives search engines a reason to re-crawl your site regularly. Shops that run a consistent event calendar tend to outrank quieter competitors on general local searches too.
We don't shoot it, but we'll tell you exactly what to capture and then optimize and lay it out so the site stays fast. For local retail, interior shots that convey atmosphere often outperform product shots — people are deciding whether the trip is worth it.
Tell us about your business in a sentence or two. You'll get a starting spot and next steps within 1 business day.
Get a scoped price →