Refresh, $1,000 to $3,000
New colors, type, photography, and copy on the existing structure. Fast, low risk to search traffic, and enough when the bones are sound.
Cost guide
What a website redesign actually costs.
Most redesigns are bought because the site looks dated and sold before anyone asks whether looking dated is the problem. Start here instead.
Short answer
A website redesign costs $2,000 to $8,000 for a small business brochure site, $8,000 to $25,000 for a larger site with new structure and content, and $25,000 and up for ecommerce or custom functionality. A visual refresh on an existing structure runs $1,000 to $3,000 and is the right answer more often than people expect. The largest hidden cost is not the design, it is losing search traffic by changing URLs without redirects, which regularly costs more than the redesign itself.
Section 1
Diagnose before you buy
Open your analytics and answer 3 questions. How many people visit each month, what percentage leave without doing anything, and how many contacts did the site produce last month.
If traffic is low, you have a visibility problem and a redesign will produce a prettier site nobody sees. If traffic is fine but conversions are not, you have a clarity or trust problem, which is a copy, layout, and proof problem more often than a design problem. If both are healthy and the site simply looks old, a refresh will do.
A full redesign earns its cost when the structure itself is wrong: the site cannot be edited, it is slow, it does not work on phones, the page structure cannot support the services you now offer, or the technology behind it is no longer supported.
Section 2
Refresh, restructure, or rebuild
Restructure, $3,000 to $8,000
New page map, new navigation, rewritten content, and the same platform. This is where most small business redesigns actually belong.
Rebuild, $8,000 to $25,000
New platform, new structure, new content, and new integrations. Warranted when the current site cannot do what the business now needs.
Replatform with commerce, $25,000 and up
Products, payments, inventory, and customer accounts migrating cleanly. Budget for data migration separately, because it is usually underestimated.
Section 3
The traffic loss nobody quotes you for
The most common way a redesign loses money is silent. URLs change, nobody maps the old ones to the new ones, and every page Google had indexed returns a 404. Rankings built over years disappear in a week.
Insist on 4 things in writing before the project starts: a full inventory of current URLs, a 301 redirect map from every old URL to its closest new one, page titles and descriptions carried over or deliberately improved, and Search Console monitored for 30 days after launch.
Also keep the pages that already work. A redesign that discards your best-performing content because it does not fit the new design is trading measurable traffic for a look.
Section 4
Before you spend anything, check these 8
- Monthly visitors and where they come from
- Which 5 pages get the most traffic
- How many contacts the site produced last month
- Mobile page speed
- Whether you can edit the site yourself
- Who owns the domain and hosting
- Whether the current URLs are documented
- What a new customer is worth to you
Compare
Redesign budgets by scope
What each level of change costs, how long it takes, and the main risk to manage.
| Compare | Cost | Timeline | Main risk |
|---|---|---|---|
| Visual refresh | $1,000 to $3,000 | 1 to 2 weeks | Solving a conversion problem with paint |
| Restructure and rewriteMost popular | $3,000 to $8,000 | 3 to 6 weeks | Lost rankings if URLs move without redirects |
| Full rebuild | $8,000 to $25,000 | 6 to 12 weeks | Scope growth, and content arriving late |
| Ecommerce replatform | $25,000 and up | 3 to 6 months | Product and customer data migration |
Visual refresh
- Cost
- $1,000 to $3,000
- Timeline
- 1 to 2 weeks
- Main risk
- Solving a conversion problem with paint
Restructure and rewriteMost popular
- Cost
- $3,000 to $8,000
- Timeline
- 3 to 6 weeks
- Main risk
- Lost rankings if URLs move without redirects
Full rebuild
- Cost
- $8,000 to $25,000
- Timeline
- 6 to 12 weeks
- Main risk
- Scope growth, and content arriving late
Ecommerce replatform
- Cost
- $25,000 and up
- Timeline
- 3 to 6 months
- Main risk
- Product and customer data migration
Next
Keep going.
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Questions
Answered plainly.
The questions people ask before they spend money on a website.
How much does a website redesign cost?
$2,000 to $8,000 for a small business site, $8,000 to $25,000 for a larger site with new structure and content, and $25,000 and up for ecommerce. A visual refresh on the existing structure runs $1,000 to $3,000 and solves the problem more often than people assume.
How do I know if I need a redesign or just a refresh?
Check traffic and conversions first. Low traffic is a visibility problem, and a redesign will not fix it. Decent traffic with few contacts is a clarity and trust problem, which is usually copy, layout, and proof. Redesign when the structure itself blocks what the business needs, not when the site simply looks dated.
Will a redesign hurt my Google rankings?
It can, and this is the most expensive redesign mistake. Changing URLs without 301 redirects drops every indexed page. Require a URL inventory, a redirect map, preserved page titles and descriptions, and 30 days of Search Console monitoring after launch as conditions of the project.
How often should a website be redesigned?
Every 4 to 6 years for structure, with smaller content and design updates continuously. Sites that get steady attention rarely need a dramatic rebuild, which is a strong argument for maintenance being cheaper than the cycle of neglect and rescue.
Can I keep my content and just change the design?
Usually yes, and often you should. Content that already ranks is an asset. The better approach is auditing what performs, keeping and improving it, and rebuilding the design around it rather than starting the content from zero.
How long does a redesign take?
1 to 2 weeks for a refresh, 3 to 6 weeks for a restructure, and 6 to 12 weeks for a full rebuild. The delay is almost never design. It is content, photos, and approvals, so collecting those before kickoff is the single best way to protect the timeline.
What does a redesign cost with you?
A rebuild lands on the same tiers as a new site, from $4,999 for a Simple Site to $7,999 for a Custom Site, because the work is comparable. If the honest answer is a refresh instead, we will scope that instead. Run the intake at /start and we will tell you which one your situation calls for.
More guides
Other things worth knowing.
How Much Does a Small Business Website Cost?
The real range from DIY to agency, what moves the number, and what you can safely cut.
Website Maintenance Cost: What You Actually Pay
The monthly line items behind hosting, updates, and backups, and what neglect actually costs.
Wix vs Squarespace vs a Custom-Built Site
Where each platform genuinely wins, the ceiling templates hit, and the break-even math.
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