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Answers · Dentistry

Dental practice websites, answered.

A dental website in Hollister runs $4,999 for a Simple Site, $7,999 for a Custom Site with per-procedure pages and appointment requests, and $15,000 for a Smart Site with intake forms and automated reminders. Lease-to-own starts at $1,500 down and $100/mo over 36 months. New-patient volume tracks 3 things: a page per procedure, an insurance list a person can scan in 5 seconds, and booking that works on a phone at 9pm.

What it costs

3 tiers, published.

Simple Site
Starting at $4,999

Services, team, insurance, hours, and an appointment request.

Custom Site
Starting at $7,999

A page per procedure, MedicalBusiness schema, new-patient flow.

Smart Site
Starting at $15,000

Digital intake, reminders, and routing, plus the $297/mo tech stack.

Prefer to spread it out? Lease-to-own runs $1,500 + $100/mo, $2,500 + $200/mo, or $5,000 + $500/mo across 36 months, and the site transfers to you at the end of the term. Full pricing.

What it takes

The parts that decide the outcome.

1 page per procedure

People search 'root canal Hollister' and 'Invisalign near me,' not 'general dentistry.' A page per procedure with cost ranges and recovery detail captures those searches. A single services list captures none of them.

Insurance, stated plainly

The most common pre-call question is whether you take their plan. Listing accepted plans, financing options, and cash pricing on 1 scannable page removes the biggest reason a new patient closes the tab.

Booking that respects privacy

An appointment request should collect only what scheduling needs: name, contact, preferred time, and reason for the visit. Health history belongs in your practice management system after the appointment is confirmed, not in a public web form.

Proof

Example Dentistry, built in full.

A full practice site with per-procedure pages, an insurance and financing page, provider bios, and appointment requests.

Open Example Dentistry
Searches

What people type before they call.

  • dentist website design Hollister CA
  • how much does a dental website cost
  • dental practice website new patient booking
  • dentist that takes my insurance Hollister
Dentistry

Questions people actually ask.

Everything a dentistry owner asks before spending money on a website.

8 of 8 answers

How much does a dental practice website cost in Hollister, CA?

$4,999 for a Simple Site, $7,999 for a Custom Site with a page per procedure and a new-patient flow, and $15,000 for a Smart Site with digital intake and automated reminders. Lease-to-own runs $1,500 + $100/mo, $2,500 + $200/mo, or $5,000 + $500/mo over 36 months, with a required $297/mo tech stack subscription on Smart Sites.

What pages does a dental website actually need?

Home, 1 page per major procedure, insurance and financing, provider bios, new-patient information, location and hours, and contact with an appointment request. That is typically 10 to 16 pages. The procedure pages are what rank, and the insurance page is what stops the tab from closing.

How do dental practices get new patients from Google?

3 things in order: a complete and active Google Business Profile, a page for each procedure that names Hollister and the surrounding towns, and reviews you ask for consistently. Structured MedicalBusiness and Service data ties them together so search engines and AI assistants can confirm what you treat, where, and when you are open.

Is a dental website HIPAA compliant?

A marketing website is not a place for protected health information, so the compliant design is to not collect it. Our appointment requests capture name, contact, preferred time, and reason for the visit only, transmitted over HTTPS, with health history collected inside your practice management system after booking.

Should we list dental prices on the website?

List ranges, not exact figures. 'Crowns typically run $1,200 to $1,800 depending on material' answers the question, sets expectations, and outperforms silence in both search results and AI answers. Exact pricing varies by case and by plan, and saying so is part of the answer.

How long does it take to build a dental website?

4 to 6 weeks for a Custom Site, about 1 week for a Simple Site. Provider photos, procedure copy review, and the insurance list are the slow inputs, so practices that assign 1 person to approvals finish faster.

Do dental patients book online or call?

Both, and the split moves with age and time of day. Evening and weekend traffic overwhelmingly uses a form because the office is closed, and weekday traffic calls. Keep the phone number visible in the header and a request form on every procedure page.

Can you build a website for a practice with multiple locations?

Yes. Each location gets its own page with its own address, hours, providers, and LocalBusiness schema, because a shared 'Locations' page competes with itself in local search. That is a Custom Site at $7,999 or a Smart Site if scheduling has to be unified.

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