Golden hour light across the Hollister Hills of San Benito County, California
Answers · Restaurants

Restaurant websites, answered.

A restaurant website in Hollister runs $4,999 for a Simple Site, $7,999 for a Custom Site with reservations and catering requests, and $15,000 for a Smart Site that syncs hours, waitlists, and private-event bookings. Lease-to-own starts at $1,500 down and $100/mo over 36 months. The 3 things that decide whether it earns its cost are machine-readable Menu schema, hours that are correct on holidays, and 1 obvious way to book a table.

What it costs

3 tiers, published.

Simple Site
Starting at $4,999

Menu, hours, location, and a reservation link. Live in about 1 week.

Custom Site
Starting at $7,999

Menu schema, catering and private-event requests, photo galleries.

Smart Site
Starting at $15,000

Automated confirmations, waitlist handling, and a $297/mo tech stack.

Prefer to spread it out? Lease-to-own runs $1,500 + $100/mo, $2,500 + $200/mo, or $5,000 + $500/mo across 36 months, and the site transfers to you at the end of the term. Full pricing.

What it takes

The parts that decide the outcome.

Menu schema, not a PDF

A PDF menu is invisible to Google and to AI assistants. Marked-up Menu and MenuItem data lets an assistant answer 'does anywhere in Hollister serve gluten-free pasta' with your dish name and price instead of skipping you.

Hours that survive a holiday

Most lost covers come from wrong hours, not bad food. Structured openingHoursSpecification plus holiday overrides keeps Google, Maps, and voice assistants saying the same thing your door says.

1 booking path

Reservations, catering, and private events belong in 1 flow with 1 confirmation. Splitting them across a phone number, a third-party widget, and an inbox is where bookings quietly disappear.

Proof

Example Restaurant, built in full.

A complete farm-to-table restaurant site with Menu schema, holiday hours, and reservation, catering, and private-event requests in 1 flow.

Open Example Restaurant
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Questions people actually ask.

Everything a restaurants owner asks before spending money on a website.

8 of 8 answers

How much does a restaurant website cost in Hollister, CA?

$4,999 for a Simple Site with menu, hours, location, and a reservation link, $7,999 for a Custom Site with Menu schema, catering, and private-event requests, and $15,000 for a Smart Site that automates confirmations and waitlists. Lease-to-own is $1,500 + $100/mo, $2,500 + $200/mo, or $5,000 + $500/mo across 36 months, and Smart Sites carry a required $297/mo tech stack subscription.

Does a restaurant need a website if it has Instagram and Yelp?

Yes, because neither one owns your menu data in a form Google and AI assistants can read. Instagram answers what a place feels like, Yelp answers what people thought, and your site is the only place that states hours, prices, dietary options, and booking in structured data. Assistants quote the structured source.

Should a restaurant menu be a PDF or a web page?

A web page, every time. A PDF cannot be marked up with Menu schema, is unreadable on most phones without pinching, and cannot be updated in 30 seconds when the fish changes. Web menus get quoted in AI answers and voice results. PDFs get skipped.

How do I get my restaurant to show up in AI answers about local dining?

Publish the details an assistant needs to answer with: dish names and prices in Menu schema, cuisine type, dietary tags, neighborhood and cross streets, patio and accessibility facts, and current hours with holiday exceptions. Assistants answer from specifics, so a page that says 'gluten-free pasta, $22, Wednesday through Sunday on San Benito Street' outperforms one that says 'fresh California cuisine.'

How long does it take to build a restaurant website?

About 1 week for a Simple Site and 4 to 6 weeks for a Custom or Smart Site. Menu content and food photography are the usual delay, so restaurants that already have a current menu and 20 usable photos land at the fast end.

Do I need an online reservation system?

Only if you regularly turn people away or take bookings by phone during service. A reservation request form is enough for most small dining rooms, and it costs nothing per cover. A paid platform earns its fee once you are managing a waitlist nightly.

Can you handle catering and private events on the same site?

Yes, and they should live in the same flow as reservations so nothing lands in a separate inbox. Our Custom Site tier includes catering and private-event requests with routing rules, so an event inquiry reaches the person who books events instead of the general email.

Who owns the restaurant website and the menu content?

You own your domain and your content from day 1 on every plan. On a one-time purchase you own the build at launch. On lease-to-own we own and maintain the build while you pay it off, and it transfers to you after 36 payments or whenever you choose to pay it off early.

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