How long has the farm been here?
Three generations. The family has been farming this ground outside Hollister for decades, and the farm stand has been in the same spot on San Felipe Road since long before anyone searched for produce on a phone.
About
Same ground, three generations in.
We're a small family operation on San Felipe Road, growing for flavor first and selling it within a few miles of where it came out of the dirt.
Our story
It started with one field and a folding table.
The first generation sold out of the back of a truck on San Felipe Road. The second put up the stand. The third — that's us — kept the crops in the ground and added a website so people looking for a farm stand near Hollister can actually find one.
Nothing about how we grow has changed much. We rotate, we compost, we plant what tastes good, and we sell it fast enough that it never needs a cold room.
If you've bought a tomato here in the last thirty years, it came off this ground and probably out of the same family's hands.
How we grow
Practices, not slogans.
Ask us about any of this at the stand. We'll walk you out to the row it came from.
Cover crops, not shortcuts
Vetch and bell beans go in every winter. They feed the soil so we don't have to force the crop, and you taste the difference in August.
Picked the same morning
Most of what's on the stand was in the ground a few hours earlier. Nothing sits in cold storage waiting for a truck.
Water like it's scarce
Drip lines, soil moisture sensors, and mulch on every bed. San Benito County doesn't hand out water, so we don't waste it.
Grown for flavor first
We plant varieties that taste good, not the ones that ship well. That's the whole advantage of buying from a farm ten minutes away.
3
Generations farming San Benito County
40+
Crops grown across the season
120
CSA households fed each week
6am
Most produce is picked before this
Who you'll meet
The people behind the stand.
Ray — third generation
Runs the planting calendar and the tractor. If you ask what's good this week, he'll tell you the honest answer, even when it isn't the tomatoes.
Elena — fields & CSA
Packs every share and decides what goes in it. She's the reason the swap crate exists.
The crew
A small year-round team plus seasonal help through harvest. The people who grow the food are the people at the stand.
Come see it
Walk the rows with us.
Group tours, school visits, and u-pick in season. Tell us when and how many.
Farm questions
How the farm is run.
Do you use organic growing methods on your farm?
We utilize strictly organic practices—including cover crops, compost, and rotation without synthetic pesticides—across all our fields. While our formal certification paperwork is in progress, we are happy to explain our process to our Hollister neighbors.
How does your Hollister farm manage water during drought years?
We utilize drip irrigation on every bed, soil moisture sensors, and heavy mulching to conserve our local water supply. In dry seasons, we choose to plant less acreage rather than stretching water too thin across our San Benito County soil.
Who are the farmers behind our local San Benito produce?
We are a family operation supported by a small year-round crew and seasonal help. When you visit our stand off Highway 156, you are meeting the same people who planted, tended, and harvested your food.
What happens to the unsold produce at the farm?
Seconds go into our discount crate, then to a local food pantry in Hollister, and finally to compost or livestock feed. Very little of what we grow in our San Juan Bautista-area fields leaves this farm as waste.
Do you sell at farmers markets?
Our focus is the on-farm stand and the CSA, which lets us pick later and sell fresher. We do occasional community events around Hollister and San Juan Bautista.
Are visits allowed outside of normal Hollister business hours?
By appointment only. We arrange wholesale pickups, professional photography, and private tours directly. Please reach out in advance so a member of our family can be there to meet you on the property.